These training videos are intended to introduce you to using these various options that exist within the WiscWeb service. In some cases, the WiscWeb team can provide only best-effort support for plugins (i.e. wpDataTables and Gravity Forms) and Google Services (i.e. Google Analytics and Google Tag Manager). These videos will link to either a YouTube or Kaltura video.
For more information regarding User Experience, Content Management, and Accessibility please reach out to the Center for User Experience.
User Experience and Content Management
Introduce users to a collaborative effort between the WiscWeb service and the Center for Digital Accessibility and User Experience to provide campus site developers and content creators further information and resources for their web presence at UW-Madison.
The Basics of Google Analytics training will help answer some of your introductory questions. Topics covered will include why you might use it to better understand your website traffic and keep visitors returning, and how to approach your analytics data. This training will also include an introductory walkthrough of a campus Google Analytics dashboard.
Learn strategies for asking your users to test your website and gather that feedback in a meaningful way to assist with site design and content decisions.
In this training video, you will learn how to edit images for your website using Adobe Photoshop, including required image sizes.
This class will cover the more pointed questions you can ask yourself besides looking at just the numbers: identifying pages that are performing poorly; tracking the success of social media and email campaigns; analyzing unique segments of data; comparing data against other metrics and time periods; and sharing your specific metrics with others (reporting).
This free 60-minute facilitated session will introduce techniques to help UW-Madison website managers develop methods to match their UW-Madison business objectives to specific and measurable website goals. Topics covered include: measuring the right metrics, why goal setting matters, how to strategically think about website goals, and different ways of measuring.