University of Wisconsin–Madison

Other Resources


The following sites offer mostly free photos for website use:



Stock Snap:

New Old Stock:

Startup Stock Photos:



Placeholders can be used when you are still waiting for content to be written or images to be chosen. They offer a realistic way to preview certain page elements without having to have content ready.

Placeholder Text:

Placeholder Images:

Broken Links

Prior to launching your website – and periodically throughout your site’s life – you should run the URL through a broken link checker. Websites are being updated constantly, which causes page and file names to change without any notification. It is therefore on you, as an editor of the site, to make sure your links and references to them are actually working for your users.

Broken Link Checker:

Google Apps

The UW Theme and some 3rd party-built plugins work with various Google Apps to populate content. Specific examples in the UW Theme would be the Search and Analytics elements in the Customizer and, under our service, the Gravity Forms plugin (for CAPTCHA).

Google Custom Search:

Google reCAPTCHA:

Google Analytics

Google Analytics is a service and tool provided by Google that allows you to measure the use of your website in a quantitative manner. Its purpose is straightforward, however using it takes planning and strategy and helps you answer questions like what do you want this data for, and what are you going to do with it?

You can find out the basics of how to set up your Google Analytics account and a brief overview of the data, please review the training outline for the Introduction to Google Analytics course.

More resources, as well as sample activities can be found at this link.

You can also view a recording from our “What You Can Do With Google Analytics” training session from Feb. 7, 2018 at this YouTube link.


Here at WiscWeb, we want to make sure that everyone is able to easily navigate your websites but understand that not everyone knows what this means or how to make their sites more accessible. There are a few campus resources for testing accessibility but we wanted to provide some outside resources as well:


Web Accessibility Evaluation Tool:

Color Contrast Checker:

Importance of Alt Text:

Accessible Tables: