The WiscWeb service uses the UW Theme as the basis for our all of our websites. This theme offers a ton of great functionality that has been tested for accessibility, responsiveness, browser compatibility, and user-friendliness. Primarily, there are three key pieces of functionality available to UW Theme users: page elements, content layouts, and plugins.
Page elements are like widgets that you can drop into a page of your site to build out the content of your page. This includes things like text areas, accordion panels, image galleries, etc. For the most part, each element is able to be placed into one, two, or three column layouts (please note: a few page elements cannot be used in all layout options).
Additionally, there are a couple of campus-specific features built-in to the theme. These come in the forms of plugins and custom post types. Plugins are groupings of functionality that allow users to do or make something in WordPress. Custom post types are very similar, but are specifically built off WordPress’s post functionality. A few examples in the UW Theme are the Faculty/Staff Members (custom post type), Publications (plugin and custom post type), and Documents Page (custom post type). Under the WiscWeb service, you also have access to some third party vendor-built plugins like the Events Calendar, Gravity Forms, and WPDataTables.